Archive for the 'Marketing' Category

The Top 10 Mistakes That are Killing Your Brand

Tuesday, October 16th, 2007

VACOC Monthly Guest Expert Teleseminar Series:

The Top 10 Mistakes That are Killing Your Brand

Presented by Rob Frankel

DATE: Thursday, October 18, 2007
TIME: 5pm PST / 6pm MST / 7pm CST / 8pm EST
LENGTH: 60 minutes (please call in 10 min. early)
COST: FREE!

This class is open to all Virtual Assistants and business owners. Feel free to invite your colleagues and clients.

Branding Expert Rob Frankel“Branding is not about getting your prospects to choose you over your competition; it’s about getting your prospects to see you as the only solution to their problem.” ™ –Rob Frankel

Branding is a lot more than just a name and a logo. It’s how users and prospects are turned into evangelists for your business. But even more important about what you know about branding is what you don’t know. It’s costing you real business and real dollars. Branding expert Rob Frankel will be telling you–yes, you– the 10 ways you are currently killing your brand. He’ll also tell you how to fix every one of them.

Join us on Thursday, October 18, for a special hour with Rob Frankel, author of the groundbreaking bestseller, “Revenge of Brand X: How to Build a Big Time Brand on the Web or Anywhere Else.” Rob Frankel has been called “the best branding expert on the planet,” advising, consulting and speaking to Fortune 500 companies, funded start-ups and major media such as CBS, CNBC, ABC, NBC, FOX, WSJ, NYT, LAT and many more.

Branding is relevant to every business, and to every part of your business. Rob is the only branding consultant who can show you how creating and implementing brand strategy directly increases your bottom line revenues–and profitability. Be sure to catch a spot at what is sure to be one of our most fascinating, eye-opening events.

Register Now!

For more information - and to register:

http://www.virtualassistantnetworking.com/teleclass-registration.htm

Namaste ~ ~ ~

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Holistic Business Networking

Thursday, September 27th, 2007

Are you a holistic practitioner or do you work with people who are? Do you embrace this community and want to surround yourself with other like-minded individuals?

I’ve kind of goofed-off a bit with my forum - Holistic Business Networking - but I’m really wanting to get some business conversations going over there again.

I’m also looking for articles you may have written to post there that may help forum members with personal and business growth.

Come on over and give your holistic business a shot in the arm!

Namaste ~ ~ ~

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Stop Rushing Me!

Tuesday, September 4th, 2007

We all probably remember what it’s like when you are a kid and can not wait till your next birthday. You always want time to go fast and to be older than you are. When you are 9, you can’t wait for the double digits. When you are 10, 11, and 12 - 13 is what you dream about. After that - it’s whatever age you can start driving, then voting, then drinking.

Well, as we (notice I’m including all my readers in here too) age - we want things to slow down. We want our own aging, as well as that of our children and grandchildren to slow down.

So, why is it that retailers (and - shhhh - internet marketers) rush us?

I was in the grocery store before Labor Day weekend - and they were setting up the Halloween displays!

I had a momentary panic - am I forgetting the date that badly?

I went to look for a new bathing suit in the beginning of August. Down to one rack - extremely discounted which would have been great if they had tops and bottoms that even came close to being the same size. Another rant - how can there be small and medium tops and only x-large bottoms? Yikes - please tell me I’m not built all that weird!

But, anyway, my point is - we all need to slow down. I know, especially as an entrepreneur, there is always this drive and the need to be working on at least your next 3 projects and have another 6 in your brain, but are you really enjoying any of them? Are you spending enough time to cultivate the maximum from each of them? Or are you rushing along just trying to get people to “sign up” and be damned if they are really going to benefit from what you have to say and sell? That may add names to your list - but not to the one of satisfied paying clients.

I don’t like to read the pushy, in-your-face, that’s-not-all-you-get sales pages myself. You know, the ones that tell you you only have a week to sign up. And if you wait that long, all the spaces may be taken.

I don’t do things impulsively, at least not when it comes to my business and spending hard earned money. I need time to roll things around in my head, plan, forecast, and make sure my heart, head, and stomach are in agreement.

Don’t rush me - you’ll lose me for sure. Slow down - make it worth my time, money, and thought.

Namaste ~ ~ ~

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Calling All Holistic Business Professionals!

Friday, April 27th, 2007

smiling_business_team.jpgAre you an enlightened entrepreneur, holistic business support professional, spiritual coach, or lightworker looking for a place to post and read business building articles?

Are you a healer in need of some direction from the pros about growing your business?

If so, you’ve got to come on over to Holistic Business Networking.

I’ve added some features to the Holistic Business Networking forum. As an active member of the forum, you will be able to add your article to our homepage as well as download articles written by other members. All you have to do is register, get active, and then email me your article. No cost whatsoever.

I’m also going to be highlighting moderators on the homepage linked to their Web site. So, not only do you have the potential to make new connections on the forum, but you are getting a backlink to boot.

The forum is relatively new, so there has not been a lot of activity, but more members will fix that! I really think this can be a great opportunity to network, learn, grow - and build bridges between healers and those that can support them.

If you haven’t checked the forum out, we’ve got topics specific to coaching, Web design and blogging, marketing and networking, administrative support, and bookkeeping. There are forums for specific healers to hang out with each other, as well as just some plain old fun and informative sections.

So - all that’s missing is you! Come on over and let us get to know you!

Namaste ~ ~ ~

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Tag - I’m It!

Sunday, April 15th, 2007

tag.jpgThere is an interesting blog tag game going around now “Where do you hang out online?”

. I’ve only just met Yara (turns out we have more than 1 mutual friend in this virtual world), but I’ve got to say I love her writing. Thanks Yara! Oh, you can read Yara’s blog here.

Anyway, the basic rules of this game are as follows:

  • Tell who tagged you (and by all means include their links),
  • Write a description of where you spend your time online (include links), and
  • Tag some more people.

I spend a lot of my online time at the Virtual Assistance Chamber of Commerce. Not only is it the best online resource for VAs, but for anyone interested in working with a VA they’ve got a ton of information and a directory. FYI - it’s not easy to get listed in the directory, so you’ll only find the top-notch professionals there.

My new favorite place to hangout is turning out to be Holistic Business Networking. This is a networking forum that I recently started and my main goal is building bridges between practitioners and business experts. Of course, it is specifically for those in - or those that work with - holistic businesses. If you fit that description - come on over and join - it’s free!

I recently discovered Lime.com. There is so much information there that I’m taking it in little pieces. If you are interested in healthy living, organics, green and sustainable practices - you’ve got to check it out. I actually plan on blogging about it in more detail in the future.

OK - got to do some tagging of my own.

Jenn Givler, J. Givler Coaching - I also spend time at Jenn’s online group Powerful Entrepreneur. Sorry Jenn - I’ve been reading, just haven’t had the time to post recently!!

LauraLee Sparks, The Simple Solution - LauraLee is a fellow Virtual Assistant and a real gem. Love ya LL!

I’m also going way, way out on a limb and tagging someone I don’t know. Or, I guess I should really say he does not know me!

Dawud Miracle - Healthy Web Design. Dawud and I have a client in common and I’m seeing his name more and more as the designer on some great sites (Mark Silver, Judy Murdoch, and my client Matt Hugg). His blog is awesome. ALL BLOGGERS need to especially read his post about the nofollow campaign. I’m going to install the plugin as soon as I’m done with this post (oh, and after I email Dawud to introduce myself and let him know I’ve tagged him, I sure hope his reaction is not a groan to be heard ’round the world).

So - hope all I’ve tagged have the same fun with this as I have and hopefully I’ve shared some resources here that you find useful.

Namaste ~ ~ ~

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Technorati Tags: , Red Pepper Writing, , , Lime.com, , , , , J. Givler Coaching, , , , Healthy Web Design